William Morris, Evolution of Design in Commercial Industry

William Morris (1834 – 1896) was an artist, designer, printer, typographer, bookbinder, craftsman, poet, writer and champion of socialist ideals. Above all, he was also a leading member of Art and Crafts Movement.

William Morris‘ idealistic approach by mean of art design had greatly contributed on the relation of art appreciation with commercial industry. Both aspects are to be closely related.

By applying fine visual aestheticism to production of commercial design has, thus, become the key stage in evolution of design as we know today.

Design goes from decorative stained glass to commercial textile, and impressive wallpaper to ornamental border for press materials.

Below sharing his fine collection of print fabric and wallpapers.

Almost all the designs we use for surface decoration, wallpapers, textiles, and the like, I design myself. I have had to learn the theory and to some extent the practice of weaving, dyeing and textile printing: all of which I must admit has given me and still gives me a great deal of enjoyment. – William Morris (1834 – 1896)

Acanthus embroidered panel, designed Morris, 1890
Acanthus embroidered panel, designed Morris, 1890
Snakeshead printed textile, 1876
Snakeshead printed textile, 1876
Tulip and Willow, 1873, William Morris
Tulip and Willow, 1873, William Morris
Wallpaper - Hyacinth, pattern #480 - 1915-17, William Morris
Wallpaper – Hyacinth, pattern #480 – 1915-17, William Morris
Design for Windrush printed textile, 1881–83