Blogging is different from writings. The latter is more specifically on short-writings.
You would blog with shorter sentences and less of shorter paragraphs. Writings cares about expressing details with prose and lexicons.
Blog shares hyperlinks to useful references and not footnotes of information for pure reading enthusiasts.
“There is nothing to writing. All you do is sit down at a typewriter and bleed.”
― Ernest Hemingway
You read blogs by skimming through. There are too many articles to read and learn. So little time to absorb in a comprehensive manner.
Keywords are selective when it comes to blogging.
But for writings, language and vocabulary play an important role to build a unique voice from author. Yet, keywords can be overly time-consuming if to tailored a post simply for the search engine to crawl.
I’m not a writer. And, I blog this post within an hour.